Structural Perfection

Mastrel

Strategically Re-named and developed a brand identity for a 25-year-old industrial engineering company which increased the brand recognition in a competitive service domain.

Finarchit, a traditional industrial engineering company wanted to elevate their brand presence to a broader audience and position themselves into expertise in structural engineering. Pixpil comprehensively analysed the brand values and developed a re-branding strategy.

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We created a newly defined brand name with strong market research and strategic planning to bring coherence, clarity and flexibility to the brand and its full suite of products and services. The logo mark is developed by the structural form of letters and metallic purple is chosen to be the brand color.

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The naming process was challenging yet experimental. We derived a bold statement “masters in structural engineering” and formed the new brand name Mastrel. The refresh changes the entire concept of the previous brand image, and opts for a cleaner, well organized, meaningful design. The brand mark is inspired by the structural concept of letters giving the logotype a sharp and elegant appearance in line with the outstanding quality of the services.

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Pixpil developed a comprehensive brand guideline to support the marketing communications for Mastrel.

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Client
MASTREL

Discipline
Brand Identity
Naming
Digital Design

Sector
Design & Architecture

Year
2021

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