Deliver. Whatever it takes
Dafy
Year
2021
Client
DAFY
Type of client
Professional Services
Type of Work
Brand Identity, Motion Graphics
A multivendor e-commerce company that is seeking to revolutionize the experience of one of the fastest-growing business in history. Delivering directly to the consumer.
DAFY approached Pixpil to create both the brand identity design and series of motion videos to perfectly embody DAFY’s energetic and high-spirited “do anything for you” attitude.
The brandmark is colorful and bold, and very different from existing delivery-orientated hyperlocal brands. The design team have created a brand communication for DAFY which perfectly suits the “deliver, whatever it takes” attitude, placing it at the heart of its user-centred services.
Pixpil collaborated with Animation agency Rajakumari to deliver DAFY’s digital commercials and communications. Together with the design team, a series of digital ads that could be released for various services offering by the brand was created by emotionally connecting to the customers.
DAFY Delivers.
Whatever it Takes
Play
The communication comprises a flexible system across DAFY’s brand architecture, ensuring consistent guidelines between the order for delivery app and the brand direct to consumer touchpoints.
